Graphic Design Terms Everyone Should Know
4 days ago
It can be hard to communicate with a design team on a project when the designers speak their own language. That's why we have a rundown of words you may come across frequently that can save you fro...
Continue ReadingUsing Customer Profiles to Find the Perfect Promo Products
Sep 29
When business owners are asked about the customers they serve, many times, their response is: "Well, we serve everyone..." If a company served everyone, it would be impossible to build a successfu...
Continue ReadingThe Power of Perceived Value
Sep 7
In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...
Continue ReadingHow Promo Products Can Tell Your Brand's Story
Aug 16
Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But have you ever considered storytel...
Continue ReadingYour Product Decorating Questions Answered
Jun 18
You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether t...
Continue ReadingSustainability & Environmental Responsibility: Why it Matters
Jun 4
As the reality of our planet's changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a Niels...
Continue ReadingHow to Protect Your Business From Hackers
May 5
Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluab...
Continue ReadingHow to Choose Uniforms the Whole Team Will Love
Apr 5
If you've been in the workforce for a couple of years, you've probably had to wear a company uniform at one point or another! Across all industries, trades, and professions, uniforms are common - t...
Continue ReadingWhy You Should Be Having More Fun at Work
Jan 22
In the past, the words "work" and "fun" were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enjoying yourself at wor...
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